CASE STUDIES: PROJECT SUNSHINE
Project Sunshine is an international nonprofit organization providing free educational, recreational, and social programs to children and families living with medical challenges.
Immediately capitalizing on an unexpected PR event.
Riverradius has worked with Project Sunshine since June of 2008 to enhance their web site and email newsletters, so we were ready to help when a player on the New York Yankees hit a home run while wearing a Project Sunshine bracelet. Riverradius quickly revised the homepage format to call attention to the story. We then created a link from the Project Sunshine homepage and created a new ´Shine Bracelet´ section including links to press and how to purchase the bracelet. Project Sunshine was able to capitalize on the abundance of positive press the story received and the increase in web site traffic that was soon to follow.